IllustrationIELTS

IllustrationSHAVE

TypographyHAPPY NEW YEAR 2013

TypographyMIDDLE AUTUMN FESTIVAL

TypographyDRAGON BOAT FESTIVAL

TypographyALBUM TYPEFACE

TypographyAUTUMN

Concept DesignUNTITLED

TypographyGENERATED TYPOGRAPHY

IllustrationIELTS/SHAVE

TypographyBESPOKE TYPOGRAPHY

UX/UI DesignMIUI

Concept DesignGANZHOU TOURISM

Branding DesignSTUDIO2 IDENTITY

Editorial DesignMAPPING THE FUTURES

Branding Design2012 WELCOME TO CAFA

Installation SEQUENTIAL NARRATIVE

Projection MappingWINDOWS

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The School of Communication is celebrating the fiftieth anniversary of the seminal 1963 exhibition ‘GraphicsRCA’ with a series of events leading up to a major exhibition in October 2014 of work by RCA alumni, and highlighting its impact on shaping communication and visual expression in graphic design over the past half century. The first public event in this series is ‘Mapping Futures: Graphic Design Education and the Profession’ is starting the process of examining Graphic Design as a discipline, reaffirming its principles, its status and relevance in contemporary practice.

This project is about creating different dimensions and transitions between spaces through a sequential narrative. I tried to use the simplest visual language, with only black and white shapes.

Created for Exploded Screen elective in the RCA. This project takes the audience on a sensory journey involving light and sound. The aim of this project is to reconstruct the space using projection. The audience can experience the story in the space, and become a part of the piece through the manipulation of light and sound.

I’m a curious, energetic and optimistic visual communicator based in London and Beijing. I am focusing on branding, typography and environmental design. I have a wide range of skills that include editing, motion graphics, sound, web and digital design, and I am currently learning programming. I am fascinated by new technologies and how they influence the way people communicate. How the audience feels and experiences the design is the question that I keep asking myself in my practice.

 
EDUCATION

2013 – 2015 Royal College of Art (MA), Visual Communication
2009 – 2013 China Central Academy of Fine Arts (BA),Advertising and Commercial Design

EXPERIENCE

April – June, 2014

Praline, London
Internship
(Branding design)

2012 – 2014

Freelance Designer
Branding design, graphic design, web design, UI design)

November – December, 2011

Gravity Media, Beijing 
Graphic Designer
(Album design, graphic design, typeface design, stage visuals, music video
Stage visuals for 2011-2012 Hunan TV New Year's Eve Concert)

 

GROUP/SOLO EXHIBITION

May, 2014 Mapping post-digital futures, Royal College of Art
May, 2013 Final Show, China Central Academy of Fine Arts