TypographyHAPPY NEW YEAR 2013
TypographyMIDDLE AUTUMN FESTIVAL
TypographyDRAGON BOAT FESTIVAL
Concept DesignGANZHOU TOURISM
Branding DesignSTUDIO2 IDENTITY
Editorial DesignMAPPING THE FUTURES
Branding Design2012 WELCOME TO CAFA
Installation SEQUENTIAL NARRATIVE
Service DesignLIGHTEN UP
Identity DesignRCA SU
Identity DesignWIP SHOW IDENTITY
Performance PUBLIC PRIVACY
Performance COMMUNAL READING 1.0
Installation/Performance COMMUNAL READING1/12
The School of Communication is celebrating the fiftieth anniversary of the seminal 1963 exhibition ‘GraphicsRCA’ with a series of events leading up to a major exhibition in October 2014 of work by RCA alumni, and highlighting its impact on shaping communication and visual expression in graphic design over the past half century. The first public event in this series is ‘Mapping Futures: Graphic Design Education and the Profession’ is starting the process of examining Graphic Design as a discipline, reaffirming its principles, its status and relevance in contemporary practice.
This project is about creating different dimensions and transitions between spaces through a sequential narrative. I tried to use the simplest visual language, with only black and white shapes.
Created for Exploded Screen elective in the RCA. This project takes the audience on a sensory journey involving light and sound. The aim of this project is to reconstruct the space using projection. The audience can experience the story in the space, and become a part of the piece through the manipulation of light and sound.
Winner of the Helen Hamlyn Blackberry prize for 2014.
A project sponsored by Blackberry and the Helen Hamlyn Centre for Design, asked: What are the digital possibilities for enabling people to help and share with others, whilst building empathy, trust and connection? We worked with residents from Cressingham Gardens, a residential estate in Tulse Hill, South London. After the research phase we redefined our brief to become: How can we illuminate people’s skills within the community, and enable the residents to share and communicate more? Our proposal is a digital skill sharing app, supported by physical light signals.
In collaboration with Holly Mahoney (Service Design), Natasha Trotman (Information Experience Design) and Isil Sun (Information Experience Design).
Surface inspired from Yin yang and water drop which express the Chinese philosophy and Daoist spirituality as well as dynamic and elegant oriental esthetics.
Graphic design for the RCA Student's Union for welcoming new students through international orientation and registration week, which include designing the annual student brochure, tote bag, flyer and banner.
Proposal for the Royal College of Art Work in Progress Show identity.
What we are going to lose if we can’t do things together?
The idea of communal reading is that you are a participant in a group adventure, what you are reading is the same as what everyone else’s reading. It’s the combination of all of us reading simultaneously and communicating the whole text.
The text has been divided into two pieces. It requires two people to read them together. It is like chorus, your contribution might not make any sense to you on your own, but the action of listening to the others’ reading completes your picture. From this work, people are reading the text about “Communal Reading” communally, and experiencing it, testing it by themselves.
Xueling Wang, a curious, energetic and optimistic visual communicator based in London and Beijing. She is focusing on branding, typography and environmental design. She has a wide range of skills that include editing, motion graphics, sound, web and digital design, and She is currently learning programming. She is fascinated by new technologies and how they influence the way people communicate. How the audience feels and experiences the design is the question that she keeps asking herself in her practice.
2013 – 2015 Royal College of Art (MA), Visual Communication
2009 – 2013 China Central Academy of Fine Arts (BA),Advertising and Commercial Design
April – June, 2014
2012 – 2014Freelance Designer
November – December, 2011
Gravity Media, Beijing
(Album design, graphic design, typeface design, stage visuals, music video
Stage visuals for 2011-2012 Hunan TV New Year's Eve Concert)