Concept DesignGANZHOU TOURISM
Branding DesignSTUDIO2 IDENTITY
Editorial DesignMAPPING THE FUTURES
Branding Design2012 WELCOME TO CAFA
Installation SEQUENTIAL NARRATIVE
The School of Communication is celebrating the fiftieth anniversary of the seminal 1963 exhibition ‘GraphicsRCA’ with a series of events leading up to a major exhibition in October 2014 of work by RCA alumni, and highlighting its impact on shaping communication and visual expression in graphic design over the past half century. The first public event in this series is ‘Mapping Futures: Graphic Design Education and the Profession’ is starting the process of examining Graphic Design as a discipline, reaffirming its principles, its status and relevance in contemporary practice.
This project is about creating different dimensions and transitions between spaces through a sequential narrative. I tried to use the simplest visual language, with only black and white shapes.
Created for Exploded Screen elective in the RCA. This project takes the audience on a sensory journey involving light and sound. The aim of this project is to reconstruct the space using projection. The audience can experience the story in the space, and become a part of the piece through the manipulation of light and sound.
I’m a curious, energetic and optimistic visual communicator based in London and Beijing. I am focusing on branding, typography and environmental design. I have a wide range of skills that include editing, motion graphics, sound, web and digital design, and I am currently learning programming. I am fascinated by new technologies and how they influence the way people communicate. How the audience feels and experiences the design is the question that I keep asking myself in my practice.
2013 – 2015 Royal College of Art (MA), Visual Communication
2009 – 2013 China Central Academy of Fine Arts (BA),Advertising and Commercial Design
April – June, 2014
2012 – 2014Freelance Designer
November – December, 2011Gravity Media, Beijing